Brand identity is something that takes time and effort to achieve, but once you have got it right it will pay off in dividends. When potential clients are browsing the web looking for people to carry out their direct marketing, they will be subconsciously drawn towards websites that display a positive and confident brand. A good brand reassures browsers and suggests to them that the company in question prioritizes quality when it comes to their online presence. Many studies have been conducted into the importance of branding and it is shown time and again that a strong brand can mean the difference between success and failure. Norseman Global understand this better than most and they have spent a lot of time getting their branding absolutely spot on.
As their Managing Director Erik Lickiss says, sharing your brand message is integral to the success of your business. ‘I have been convinced for a long time that branding is a crucial part of a company’s image. Here at Norseman Global, we are committed to ensuring that we are sending out the right messages to our clients, and that is why we can justify the expense and effort that it takes in order to get our branding just right. A positive brand message is vital, and I am confident that the time and money that we have invested in our branding will pay off time and again. It is important that your brand identity matches your brand image, and if you are not sure about the difference then you need to consult with an expert in order to make sure you are not sending out mixed messages. Your customers need reassurance in order to place their faith in you, so get your branding right as it makes such a difference.’
In the competitive world of direct marketing, Erik Lickiss feels the pressure more than most to get it right. He says, ‘My reputation is everything, and I need to make sure that I am always sending out the right messages. I am obviously doing something right because business has never been better, but I am always aware that I need to keep on top of my branding and image because trends are always changing. It is important to me that I continue to get my company’s name out there so that we can continue to dominate the market with the services that we offer.’ The future looks bright for this creative and forward-thinking company, and Erik Lickiss has ambitious plans for the future.